As far as neighbors go, Mexico has no shortage of ties to Texas; whether it’s business, political, economical, or culinary (queso has become a staple of the Texan diet), you can’t argue how our cultures have drawn from one another. Here at Geekdom, those ties have begun enticing Mexican entrepreneurs across the border in hopes of expanding their base into the USA marketplace.
“In Mexico we do business as Cuadrangular, we are known as the team that handled the digital campaign of the current governor of Nuevo Leon (Monterrey),” said Ruben Morales, of BySurface. “The challenge was that we needed to use technology to do something that has never been done before, which was to help on the digital side to win an election for an independent candidate, meaning that he had no political party.”
Ruben and his team at BySurface are all about the polished, higher end web design experience. As the average Google search result rises into the quintillions, the need for delivering sharp, intuitive web products that maximize results and minimize grief.
“No matter where you go, there will always be competition. Our most important tenet is ‘We Believe in Great Software Experiences’ and that means from the moment we meet with our clients, until we deliver the final product, it is all an experience. Beautiful digital products and outstanding customer care is key to us.”
While the entire company employs nearly 30 members, only a handful made the transfer here to the Alamo city to start the expansion. It was actually the 2016 Start Up Weekend event that made Ruben and his coworkers agree that Geekdom needed to be their new home in USA.
“We spoke with some Mexican entrepreneurs that are doing business here, then we brought part of our team to last year’s start up weekend so they could hang out with locals and see how the interaction was.”
As Ruben (and others) point out, San Antonio has become a sweet-spot of sorts for Hispanic development and business. With an already established and welcoming community, coupled with much more affordability than any other major Texas city, it’s no surprise more and more Mexican companies are eyeing our city as their next major growth.
“San Antonio has the perfect conditions for Mexican tech entrepreneurs because of the culture, the growing tech ecosystem and the openness.”
For more information about Ruben and his team, check out their site BySurface, or their Mexican counterpart Quadrangular!