Graduation is as much an exciting ceremony as it is terrifying; while there’s always a lot of handshaking and picture taking and the like, there’s that subtle thought underlying everything that you can’t ignore anymore—you’re a grown-up now, time to “adult” with the rest of the world. And it can be a tough place, especially for the people who are just trying to get into it for the first time.
“I observed firsthand the challenges of finding your way as a newly minted grad,” explained Brad Voeller, founder of the Digital Creative Institute, “However, I also noticed that grads who overcame these odds and found early success had two common traits: A solid team of mentors behind them and hands-on experience in their chosen field. So I began to ask the question, why can’t we design a vibrant learning community around these two core elements?”
In order to achieve this, Brad and his team are taking the concept of apprenticeship—one with centuries of history behind many trades and industries—and digitizing it for the modern-day graduate.
“The word’s latin origin, ‘pretendere’ means to ‘grasp with the hand’. We’re re-interpreting this learning methodology for the digital age. Every skill is developed by building personally meaningful projects targeting real-world digital marketing challenges” Voeller said.
While the average graduate comes out of college with a basic understanding of marketing and advertising, most students rarely have the opportunity to get real experience with specific types of popular software or digital marketing tools that today’s companies are in demand for. At DCI, candidates will have both the time and the team to actually learn these highly sought-for skills and become adept at using them before becoming a full-blown employee.
“We work with program candidates seeking to enroll in the program to help them develop a basic understanding of analytics, PPC, and Inbound Marketing strategy,” Voeller described, “Once a candidate is successfully placed with a company and begins the apprenticeship experience, they collaborate with the other members of their cohort in strengthening the skills that are useful to all digital marketers regardless of their specific role.”
In a sense, DCI combines job training and job placement into a single entity where candidates receive guidance and the proper tools to learn what their future companies actually need from their marketing department and tailor the candidates to their strategies. So far, the results have been extremely positive and both the San Antonio and Austin markets are expanding.
“At scale, we should achieve a presence in 50+ markets with an average of 300 apprentices a year going through the program in each location!” said Voeller.
When it comes to succeeding in the professional world, you need all the help you can get, and the team at DCI is helping make that journey a lot smoother for the future of the San Antonio community. For more information or to sign up as a candidate, check out their website here!