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From cringeworthy to constructive: Content in a COVID-19 world
July 24 @ 12:30 pm - 1:30 pm
In the face of COVID-19, some things are still constant: Consumers still want good content, and creating good content still doesn’t mean promoting a hard sell. In this session, we’ll discuss the core principles of quality content, break down some examples of good and bad, understand the consequences of bad spelling or grammar and prepare to put planning into practice.
Rachel Bell, MA is the public relations and communications partner of choice for organizations that value exceptional content. Her capabilities include strategic content development, public relations counsel and optimized copywriting and editing. Rachel has produced articles, enterprise-scale digital copy, social media copy, blog posts, presentations and communications plans. Her client experience includes Fortune 500 companies, global agencies, government entities, nonprofits and other large organizations. Learn more at TheRVBGroup.com.