Marketing Strategy for Startups
Marketing would be easy if we could all just buy a few billboards and a super bowl ad, and watch the money roll in. Unfortunately, that’s not how things work in startup-land, where early stage companies are trying to hit ambitious growth targets with very limited resources.
In this session, Franklin will discuss how founders and early teams should think about allocating their marketing dollars and effort for the biggest possible impact. How much time should you put into Instagram and Tik-Tok? What about ads, events and outbound marketing? How does your competitive landscape and market dynamics figure into all of this?
Franklin will give you a framework for how to think about where your startup should place its marketing “bets” to help you acquire new customers at the right cost.
Franklin Morris is Vice President and Head of Global Marketing at Alloy.ai.