Join Geekdom and REI Co-op for a pop up campfire event featuring Martha Diaz (founder of Itacate)! Hear from Martha as she shares more about her experience in building Itacate, a brand of Latin backpacking food for adventures. She’ll share some of her story and open up q+a to entrepreneurs in the San Antonio community.
About Martha:
Martha is the founder of Itacate foods- a brand of Latin backpacking food for adventurers with great taste and strong values. She has been participating in outdoor recreation from age 10 when she and her family migrated from Mexico. Martha has a background in Environmental Toxicology and has experience
bringing safe products to market at large CPG companies. In 2020 she decided to dive into entrepreneurship and work on creating Itacate as a way to make the outdoors, especially the backcountry, more inclusive by combining her passions for food as a connection to culture, outdoor recreation, and DEI. Martha is part of the first cohort of REI’s Path Ahead Ventures accelerator, Embark, and will be launching Itacate this July 2022
About REI Co-op’s Path Ahead Ventures Program where opportunity and success reflect the true diversity of people who love, protect and
Founders of color represent an estimated 1% of outdoor entrepreneurs. Path Ahead Ventures launched in October 2021 as an initiative to invest in founders of color as they start and scale their businesses in the outdoor industry. Path Ahead Ventures aims to create an outdoor industry where opportunity and success reflect the true diversity of people who love, protect and share life outside.
About REI Co-op
At Recreational Equipment, Inc. (REI) we believe a life outdoors is a life well-lived!
We believe that it’s in the wild, untamed, and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
